How to get more engagement on Instagram
Engagement on Instagram: Learn how to get the most success possible!
In a universe of connected consumers, having a good Instagram engagement is essential in your company's digital marketing strategy, knowing that this social network has more than 1.86 billion active users each month.
However, a common problem with many businesses is having very low rates of engagement with their audience, even with thousands of followers in their Instagram profiles.
Why does this occur and how to change this situation? Here are some tips on what to do to deepen your relationship and drive more engagement with Facebook.
DO NOT BASE YOUR ACTIONS AND STRATEGICS ONLY IN "VANITY METRICS"
The main issue in the problem we presented above is the result of a false association between the number of followers on Instagram with the engagement rate of the company with its audience.
The number of people following a brand does not proportionally determine the level of engagement. We call data such as vanity metrics, that is, information that is collected and monitored, but it does not help to make a decision, either for the marketing strategy or for any other company process.
Plus, they represent just a "handsome" number, not a de facto result for your business. So do not fall into this trap. Create content to truly engage your audience, not just to generate vanity metrics.
BE ASSERTIVE IN THE COMMUNICATION WITH YOUR FANS TO CREATE A GREATER FASTBOOK ON INSTAGRAM
Nothing less engaging for a person than a page that does not generate interesting content or communicates properly with your fans.
In order to revert to a framework of low engagement, it is necessary to prioritize interaction actions that can satisfy or even amaze the person interested in establishing a communication.
Agile response to people who interact with your brand in the comments of the publications of your page is already a great start!
Maintaining close, friendly language with your audience strengthens brand awareness and creates opportunities for the ideal audience of your business to engage and interact.
PEOPLE WHO MAKE REVIEWS AND COMPLAINTS SHOULD ALSO BE HEARD AND ANSWERED
Also remember to take a similar stance with criticisms and complaints on your Facebook page. Opportunities to increase the engagement of your page do not arise only from neutral comments or compliments.
We must also listen to customers and potential detractors and, with the resources available, reverse this situation.
Professionals who administer and generate content on social networks need to be in tune with the service and technical support sector of the company because, even if the communication of their brand uses other social networks or traditional channels dedicated to care, it is not possible to prevent someone from becoming express on Facebook.
Drive criticism and complaints and take the time to do so in a respectful and professional manner. This only improves people's perception of your company and increases your Instagram engagement potential.
EXPLORE AUDIOVISUAL MEDIA AND EXPERIMENT WITH YOUR CONTENT
Online videos are growing and are already practically the media of choice of the Internet in humor and entertainment content, and this reflects on Facebook.
The forecast is that by 2020, 80% of all Internet traffic will be for viewing videos. This is a type of content that has good reach potential on the network and can assist in increasing engagement in your digital marketing strategy.
Short videos that are relevant to your audience and align with your brand identity and profile, bringing materials such as interviews, market tips, and other topics can help you deliver quality content in a much more dynamic way and engaging more engagement on Facebook.
Do not be afraid to test ideas when producing content on Instagram. It is from content tests and different posting times that you can learn more about what drives people to interact more with your brand and what engages your digital marketing actions.
SCHEDULE FREQUENTLY QUALITY PUBLICATIONS AND IN THE BEST TIMES
One advantage of Facebook is being able to find out from access information and from interactions, how your audience behaves. Remember that engagement requires continuous effort to maintain a frequency and consistency in the quantity and quality of Facebook posts.
According to data, one or two posts in a day already guarantee 40% more engagement than three posts in the same period. Set yourself up for a standard of quality and consistency so your Facebook interactions deliver more results and engagement.